This specialized cleansing product utilizes violet pigments to neutralize unwanted yellow tones in lightened or highlighted hair, whether natural or dyed. Imagine a color wheel: purple sits opposite yellow, effectively canceling it out. This process helps maintain the desired cool tones, preventing brassiness and preserving vibrancy.
Maintaining the desired shade after a color treatment can be challenging. This product offers a convenient and effective way to counteract the natural warming that can occur over time, particularly in blonde, gray, and silver hair. Regular use can prolong the life of professional color treatments, reducing the need for frequent salon visits. Its introduction to the market marked a significant advancement in at-home hair care, giving individuals greater control over their color maintenance.