Products designed to neutralize unwanted yellow and orange tones in hair typically utilize violet-blue pigments. This counteracts brassiness, often appearing in lightened, blonde, gray, or white hair due to oxidation or mineral buildup. These specialized cleansing products aim to maintain or enhance cooler, ashier hues.
Maintaining desired cool tones in chemically treated hair can be challenging. These specialized shampoos offer a convenient method for mitigating unwanted warm tones, contributing to brighter, more vibrant color. This approach to color maintenance has become increasingly popular as more individuals opt for lighter hair colors and seek to prolong the life of professional salon treatments.